NEW YORK, USA // Daniela is an Executive Creative Director at BBDO, leading the AT&T Corporate and Business Account. In addition to AT&T, she has created award-winning campaigns for other iconic brands like Microsoft, MasterCard and Tide.
On Microsoft she launched and spearheaded the Women in STEM initiative and started the annual Patent Program for Women focusing on closing the gender gap in STEM. On Tide she created the iconic “Miracle Stain” Super Bowl ad.
Daniela has also made an impact for nonprofit organizations with notable work like March For Our Lives’ “Price on Our Lives” price tags and “The Most Vicious Cycle” music video, Brady Campaign’s “Toddlers Kill” and AdCouncil’s “You don’t have to be perfect to be a perfect parent” adoption campaign.
Born in Rio de Janeiro, Brazil, Daniela loves work that’s disruptive and changes behavior. She believes that creativity must also work in the service of social justice and improve lives.
She has been featured in AdWeek’s Creative 100 and AdAge’s Creatives You Should Know and was a finalist for AdAge’s Creative Director of the year in 2017.
Her work has been recognized by the Clios, Cannes Lions, One Show, D&AD, ADC, Effie, Epica, The Webby’s and the United Nations.