BUENOS AIRES, ARGENTINA // Pablo del Campo is an Argentinean creative entrepreneur, leading the advertising business for the last two decades. He started his career as a copywriter in Casares Grey, in Buenos Aires, then becoming Executive Creative Director in Young & Rubicam and Lautrec Saatchi & Saatchi, before founding his own agency Del Campo Saatchi & Saatchi.
A truly believer in “Ideas Bigger than Ads” including major events like “Battle of the Surfaces”, adapting and producing concerts, theatre place and musicals like the successful “CasiNormales” (Spanish version of Broadway hit “Next to Normal”), Pablo is today the most awarded creative in Argentina´s advertising history and top five in the competitive and Ibero American whole market.
He is a pioneer in understanding the fundamental role of Cannes Lions festival in shaping the future of the advertising industry. He got his first Lion 20 years ago and since then he won over 90 more just for the Argentina´s agencies he was leading. Gold Lions in every discipline – the new and the classics – including Grand Prix. He was juror in Cannes in different editions. Film Lions in 2000, Titanium in 2010 and President of the jury of Press Lions in 2015.
Pablo founded Del Campo Saatchi & Saatchi Buenos Aires with the premise to become an agency with strong local roots and, at the same time, with a regional and global projection.
Through this approach, the agency did winning work forProcter & Gamble, Coca-Cola, PlayStation, InBev and Mondelèz, among other global brands and also for Argentinean creative brands such as BGH, Andes beer and the Buenos Aires Zoo. The agency was also recognized “International Agency of the Year” according to Advertising Age. The perfect window for his main goal and purpose. Argentina´s agency performance drove the network to launch Del Campo Saatchi & Saatchi also in Spain. Two years later, Pablo was appointed as Saatchi & Saatchi´s Worldwide Creative Director, in order to lead global creativity in over 140 offices in 76 countries. It was a must for him to lead this role from the Del Campo powerhouse in Buenos Aires. It was not an easy task, but the most inspirational one, considering the creative quality and consistency of Argentina´s market.
In 2016 Pablo left the network including “his” Del Campo Saatchi & Saatchi agency feeling strongly rewarded: from its launch until now, Del Campo Saatchi & Saatchi has been ranked in the Gunn Report top 10 consolidated table (1999-2016).
Pablo is acknowledged in the industry not only as a creative leader, but as an entrepreneur in the world of ideas, entertainment and branded content. Among his hits are “Teletransporter” for Inbev´s Andes beer, “Almost Identical” for Beldent (Trident) and “Battle of Surfaces”, where Roger Federer and Rafael Nadal clashed on a unique half-grass/half clay tennis court, broadcasted for a 200 million audience.
Some of the renown creatives that worked for Pablo, today are leading agencies all over the world.
Pablo followed Bob Isherwood´s legacy developing one of the most iconic events at Cannes festival: The New Director´s Showcase. An event that transcends the festival with special presentations at MOMA and the Tate Gallery.
With the main purpose of continuing integrating Argentina with the world and the world with Argentina, Pablo believes that only ideas conquer this interaction. That´s why his 360° creative vision finds him today developing ideas in different brand and entertainment fields: concerts, theatre plays, digital platforms, sports events, seminars and his ultimate movements: “The Blank Page Drama” & “Game Set Math”.