LOS ANGELES, USA // Andres Sosa joined Pixi Beauty in 2019.
A leader in digital strategy and retail marketing for over 20 years, Andres is responsible for global marketing, public relations, creative and e-commerce for Pixi and Pop Beauty.
Prior to joining Pixi Beauty, Andres was CMO at Goop and EVP, Sales, Marketing and Creative for THE OUTNET.COM (Part of YOOX Net-A-Porter Group).
During his time at THE OUTNET.COM, Andres was responsible for the global sales, marketing, creative and e-commerce teams, optimizing brand awareness for THE OUTNET.COM while driving customer acquisition and retention, public relations and channel innovation.
He also provided guidance on site content, campaigns and cross-channel initiatives, ensuring THE OUTNET’s editorialized approach was maximized across all touchpoints, and has been instrumental in establishing an entrepreneurial environment at THE OUTNET – one that works collaboratively quickly and efficiently to consistently deliver a globally integrated strategy.
Since joining THE OUTNET he has launched an invite-only VIP program, two award winning campaigns during the crowded London and New York Fashion Weeks spaces, and new product categories and collaborations in response to customer insights.
He has also delivered keynote speeches at numerous industry conferences and presentations such as SXSW, FashionTech Berlin, ADMA’s Global Forum in Sydney and was a member of the Prestige Jury at the 2017 Clio Fashion and Beauty Awards and a Judge Le Miami 2017, Ministry of Ideas panelist and Judge at The Rebels 2017.
Prior to joining THE OUTNET, Andres was Head of Digital Marketing and Media at Value Retail, responsible for global digital strategy. He also led teams at global agencies WPP and Publicis Groupe, heading various accounts in the luxury and consumer goods sectors. Originally from Venezuela, Andres lived in London for 18 years and relocated in 2018 to Los Angeles, USA.
A graduate from Colegio Santiago de Leon de Caracas, with a Bachelor of Science, he then attended Universidad Metropolitana in Venezuela for an advanced degree on Business Administration, Management.