Image of Andrew Theo

Andrew Theo
Creative Director/ Retail Strategy
Creative Design & Development Inc.

LOS ANGELES, USA // Andrew has been pushing the envelope in retail creative for almost two decades, working with some of the world’s leading entertainment brands. He has been a Creative Director at JJ&A, Midnight Oil, Shorewood, and Alliance RockTenn.

As one of the most recognized authorities in retail creative, Andrew has developed campaigns for dozens of global brands, including Microsoft, Activision, Ubisoft, WB Games, Square Enix, Logitech, Fox, Universal, Dreamworks Animation, Disney, Mattel, Adidas, Best Buy, GameStop, Target, Walmart, Staples, and ToysRUs. Some of his favorite campaigns have been in the Toys-to-Life gaming category: Skylanders and Lego Dimensions.

Andrew strives to create relevant and authentic experiences for audiences. He accomplishes this by visualizing contextual and strategic solutions that solve client challenges at both tactical and big picture levels. A passion for the psychological and emotional elements that connect consumers with brands, and combined with regular store visits to study displays and the environments, have led Andrew to build one of the largest retail image libraries that catalogs displays from every category.

Andrew is a frequent POPAI Global Shop and West Coast POP judge. He also sits on the POPAI/Shop Creative Council.

When he’s not thinking of new ideas for how to communicate brand messages more effectively, Andrew enjoys building custom Lego Architecture creations and museum-scale video game-inspired dioramas.