SURREY, UK // Zuleika is the Executive Director of Creative and Innovation at Havas Life Medicom; a creative healthcare agency that uses scientific expertise to create innovative creative and marketing campaigns. Their goal is to create a single brand story that connects healthcare professionals to medicines, to make more people better.
Zuleika believes that thinking courageously will unleash the talent to create exceptional campaigns and build brands that have the power to improve people’s lives.
A champion of innovation, in 2006 Zuleika established creative agency Medibrand, now fully integrated into Havas Life Medicom and the Havas Health agency network. She continues to harness ideas, powerful connections and retain her entrepreneurial spirit. In her previous client side role as Design Manager for Eurostar Group she was involved in an ambitious product re-launch working with Philippe Starck.
Building creative teams from the bottom up in these two very different environments, has given her some unique experiences. An enviable list of clients includes – Conran, Mothercare, Habitat, Hutchison3G, Sanofi, Teva, Smith & Nephew, Novartis, Galderma and GSK – where she has led ground-breaking consumer and professional campaigns. In her spare time, she is visiting lecturer to the University for the Creative Arts; Business School.
Currently responsible for Havas Life Medicom reputation in creativity and innovation, she has contributed significantly to agency growth and winning awards. Zuleika was a jury member at Clio Health in 2017, Cannes Lions, Health & Wellness in 2016, and Cannes Lions speaker in 2017 and 2019.