NEW YORK, USA // Mindy is a marketing/advertising creative leader (and writer) with over 20 years of experience positioning blockbuster and niche health brands in global and domestic markets. Her vision and contributions have helped top companies such as Pfizer, Merck, Blue Cross Blue Shield, and Quest Diagnostics create memorable brand narratives that grow their reputation and market share.
Her expertise spans a range of audiences (patients, consumers, health care providers) , therapeutic categories and communications channels such as social, broadcast and print. Her work, done at top shops across the globe including Saatchi & Saatchi Health & Wellness, Area23 and CDM, has been recognized by MM&M and RX Awards.
At Rauxa, Mindy is the creative leader of Health & Wellness. She works as a strategic brand steward that transforms data and customer insights into compelling creative content and user experience journeys. She is passionate about being on the forefront of what’s next in technology and integrating them into ideas for meaningful impact. Her goal is to always provide clients with conceptual initiatives that move the needle towards profitability and transcend mediums of communications.