ATLANTA, USA // Melissa Proctor is the EVP and Chief Marketing Officer for the Atlanta Hawks Basketball Club and State Farm Arena. Proctor joined the organization in June 2014 and oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.
Since she started her career with Turner Broadcasting System, Inc., Proctor has been a trailblazer and was recently selected to Sports Business Journal/Daily’s 2020 class of Forty Under 40.
Proctor serves on several boards including The Atlanta BeltLine Partnership and the Children’s Museum of Atlanta. She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute.