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PARIS, FRANCE // From a French father and Finnish mother, Hélène has developed a love of words and languages throughout the years.

She works with Iranian-born teammate Nazgol Athari Nejad at Rosapark on clients such as Monoprix, ING or KissKissBankBank. She once wrote the best worst song she could for Monoprix’s The Worst Song in The World. Ever since then, she’s had to admit she’ll never make it in the music industry. The ad won a few awards in the biggest advertising festivals, but we’re still waiting for a sign from someone at the Grammy awards.

That’s ok. Advertising can be quite fun too.