London, UK // Chiara Martini is a Brazilian marketeer and currently plays the role of Creative Strategy Director at The Coca-Cola Company. Passioned about the idea of brands using its power of influence to shape a better world, her drive is to use creativity to overcome barriers and processes and deliver stories that have the power to generate positive actions.
Chiara is a big believer that the more we expose ourselves to different things, the more we will develop empathy and an open mind. She worked to shape an international career that allowed her to develop skills and expertise in different markets with global, local and regional roles.
Before joining Coca-Cola, she was the Global Head of Content & Media at Diesel, in Italy, leading a series of highly awarded and celebrated creative campaigns. During this time she was nominated Woman to Watch Europe 2019, by AdAge.
Chiara also lived in New York and worked as Social Strategy Director at DDB New York. While in Brazil, she lived in São Paulo and was the Head of Content & Media from Heineken Brazil during a very crucial moment for the brand, contributing to its double digit growth year on year, making Heineken Brazil jump from #17 to #4 in the global volume ranking. This was also when she became part of Asas.br.com, an International Creative Intelligence Collective.
Strongly aligned with the purpose of Coca-Cola, her aim is to refresh the world and make a difference.