DALLAS, USA // Sandra Howard is Vice President – Corporate Brand Marketing for AT&T, the world’s largest communications holding company. In this role, she leads the development of all Corporate Brand Marketing and AT&T Business Advertising initiatives.
Sandra is also charged with establishing and incorporating best practices for advertising across the entire AT&T enterprise and threads the AT&T Communications Company messaging strategy and brand story throughout all of the company’s advertising and marketing efforts, platforms and business units.
Sandra and her team ensure all marketing and advertising strategies leverage the best of AT&T’s capabilities by demonstrating the value that technology provides to people in their everyday lives.
Sandra began her career on the advertising agency side, where she worked in both media and account management leading teams on top consumer brand clients like Coca-Cola, M&M Mars, and Southwestern Bell before joining Burger King Corporation as Senior Director of Global Advertising and Global Consumer Insights.
During her years at Burger King, Sandra helped lead a revival of the brand’s popularity through such campaigns as “the King” and “the Subservient Chicken.” She was also responsible for the company’s market research department supporting corporate strategy initiatives, product pipeline development and messaging strategy evolution.
Sandra also led the Advertising/Marketing Communications team at Southwest Airlines. Her arrival at Southwest marked a turning point for the company’s marketing efforts. Tasked with leading the airline’s advertising, Sandra developed the award-winning campaign, “Bags Fly Free.”
Sandra’s creative vision, experience with Fortune 500 companies and ability to positively impact brand perceptions have led to much recognition in the advertising and marketing community. Between 2004 and 2007, her team at Burger King won a Cyber Lion at the Cannes Lions International Advertising Festival and a Grand Clio at the International Clio Awards. Burger King was also honored with a “Campaign of the Year” award from Creativity and a “Guerilla Marketer of the Year” award from Adweek.
In 2010, Southwest was named Runner-Up Marketer of the Year by Advertising Age, and, in 2011, she won a North American Gold Effie for the “Bags Fly Free” campaign. While at AT&T Sandra’s contribution to the “It Can Wait” no texting and driving campaign was awarded a One Show Gold Pencil Award for Branded Content Film, a One Show Silver Pencil Award for Online Long Form, a One Show Merit Award for the Documentary category, a Top 50 Global SABRE Award, a PR News' Digital PR Award, a PRSA Dallas Pegasus Award, and was credited as one of the 12 most memorable marketing campaigns of 2012 by Mashable as well one of the Top Ten Sustainably/Social Media Campaigns by The Guardian.
To date, the It Can Wait program is the most creatively awarded in AT&T history and continues to achieve notable awards such as a Silver Effie for campaign effectiveness.