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LAHORE, PAKISTAN // Hira Mohibullah, the most awarded female creative in Pakistan, has been using the power of advertising to impact social change in the country.

She prides herself upon creating insightful campaigns that have gone big with little or no media budgets, winning her more than 170 International Advertising Awards including Cannes Lions, Clios, D&AD, London International Awards, Spikes Asia, Dubai Lynx and more. Her most notable campaigns are UN Women's #BridalUniform (#56 on WARC100) and UNWomen #BeatMe (Gunn Top 100 Campaigns of 2017 and a Gold Clio winner).

Hira currently works at BBDO Pakistan as Executive Creative Director and is one of 15 women selected for the Cannes Lions See It Be It programme in 2019. She has spoken at TEDxLahore, been featured amongst the top industry at The Vowss 2018 (Cannes Lions Fringe Event) and been on the jury for Mobius Awards, Adstars and Effie Pakistan.

A mother of two, Hira is an advocate for gender balance at the workplace and has helped set up a day-care room in the office to encourage more working mothers to join the workforce.