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Jury

Kelly Pon
Chief Creative Officer
BBH Shanghai

SHANGHAI, CHINA // With a career spanning 23 years, Kelly currently serves as Chief Creative Officer in BBH Shanghai where she was one of the five founding members of BBH’s first office in China.

During her time, she has contributed to the agency’s growth from a boutique outfit to becoming one of the most recognized agencies in China. Kelly’s work is cross cultural in nature and she has also driven a broad array of work from China to be exported to the global market.

Presently, as Chief Creative Officer, Kelly is helming high profile accounts like Google where she led the charge of Google’s re-entry into China with their inaugural and biggest product launch in the mainland. In the course of her career, Kelly has run high profile multinational accounts for China ranging from Audi, Google, Sprite, LG to Axe, Fedex, Shangri-La, Sephora, and Bose to name a few.

Kelly has since picked up an array of pencils and shortlists along the way from D&AD, The Effies, Cannes, One Show etc. Kelly was also keynote speaker at the China AdTech Conference and recently appointed ambassador for the Art Director’s Club where she enjoys mentoring the next generation of creative talent.

On the aside, her failure to be a classical pianist in university has morphed into her founding what is currently Shanghai’s leading underground club, Elevator.