NEW YORK, USA // Victoria Azarian is Chief Creative Officer at MKTG U.S, Dentsu Aegis Network’s leading global lifestyle, entertainment and sports marketing agency.
As brands are increasingly focused on experiences that engage consumers and tell the story, Azarian as MKTG’s newly appointed CCO (Feb 2020) leads the creative charge for brands including Diageo, Bvlgari, FedEx, Nike, P&G and Toyota via sports and entertainment sponsorship, live events, retail marketing, social and enterprise/B2B engagement. Her passion is to connect brands to cultural moments that make an impact on society and the client’s bottom line.
Azarian has led a successful career at Ogilvy New York for the past 15 years, serving as Executive Creative Director and a member of the Executive Leadership team and Worldwide Creative Council. She has worked on many notable blue-chip brands including IBM, IKEA, Kimberly-Clark, Poland Spring, and Unilever.
Under Azarian’s creative leadership, Kimberly-Clark became one of Effie’s Marketer of the Year in 2013. She also contributed to IBM’s 2019 Effie ‘5 for 50’ Award win, which recognizes effectiveness, relevance and sustained business success year-over-year.
Her work for IBM Watson, The Thinking Dress, which debuted on the red Carpet at the Met Gala 2016 outperformed fashion giants like Prada and Dolce & Gabbana, landed on numerous best-dressed lists, including Harper’s Bazaar and Elle. And now it is on permanent display in the Henry Ford Museum of innovation.
As a result of her creativity, Azarian was named one of the “New Icons in Creativity” by Adweek in 2019. And Adweek’s Top 18 “Creatives Breaking into Culture” in 2017.
Azarian also regularly combines her professional expertise with a passion for giving back. She received the Advocate Award from MAKERS, a women’s leadership platform that highlights the stories of today’s groundbreaking women to inspire the leaders of tomorrow. She has also worked with UNWomen and is a guest lecturer for New York University, where she educates students on the impact brands have on society and helps them find a voice in the industry.
Azarian lives in Brooklyn with her 12-year-old daughter, who as a young activist, is already making change through a group called “Girls Rise Up”, a platform to get people to vote for those who can’t. The organic success from the program landed them on MSNBC, Born This Way Foundation and Now This. Victoria could not be prouder.