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Simon Shaw
Global Chief Creative Strategy + Innovation Officer
Hill+Knowlton Strategies

LONDON, UK // Simon is Global Chief Creative Strategy + Innovation Officer of Hill + Knowlton Strategies, leading the innovation + creative agenda globally, both with clients and across the agencies’ sectors and specialisms.

As the architect of the H+K’s Purpose Consultancy and 3P communications methodology Simon works extensively with CEOs, board executives and senior communicators to define, articulate and communicate their Purpose and communication strategies. As part of this role Simon currently spend around 1 week in 3 in the US and China advising clients including Spotify, Huawei,, Wanda, Envision and Sunning.

As well as his client work Simon leads innovation agenda across H+K; he is pioneering the design and creation of 10 Innovation + Creative hubs across the network bring a new approach to client assignment. New ways of working find creative strategists work alongside sector specialists, experts in digital planning + optimization with public affairs consultants, and creative directors partnering with content + publishing strategists and communication consultants. A fluidity of skills between these hubs is ensuring clients have the right people, at the right time, in the right place.

Simon joined H+K as Chief Creative Officer in 2014 to lead the transformation of the London agency working alongside the CEO. Through a program of cultural and business change a new agency purpose was introduced along with the development of new processes, specialisms and skills. In 2017 after 3 years of top and bottom line growth London was awarded the Holmes Report UK Agency of the Year followed by Pan-EMEA Consultancy of the Year 2018 and 2019. In 2019 Simon took on a global role.

Prior to joining H+K Simon has held multiple creative leadership positions. He is a well-renowned and respected industry authority, speaking and serving as judge at the Cannes Lions and President on D&AD jury. In 2018 and 2019 Simon was ranked one of the top 10 creative leaders in by PR Week.

Simon is an awarded architect with architectural degrees from the University of Edinburgh and University College of London.