LOS ANGELES, USA // Dominic Sandifer has been a leader in the branded entertainment field for nearly 20 years. In 2008, he partnered with Coran Capshaw and Bruce Flohr to form GreenLight Media & Marketing, LLC, an award winning digital content studio and branded entertainment agency. In 2016, Live Nation Entertainment acquired a majority stake in Greenlight.
Dominic and his team are creating branded content and experiential programs on a daily basis as part of the Los Angeles entertainment, studio and music community. Long before branded experiences and content was ever called branded entertainment Dominic was creating successful campaigns for many Fortune 1000 companies as an early modern pioneer in the space.
Greenlight’s clients and projects have included Hyundai ("The ReGeneration Music Project" in association with The Grammys; “Helping Parents to Rock”- on Jimmy Kimmel Live; “Legend Remixed,” integrated marketing campaign and documentary film with Universal Music Group and The Bob Marley Family); Gillette (“Gillette Uncut Film Series”); Logitech Ultimate Ears (“The Social Music Experiment” on JASH & College Humor); American Express (“Pairings”), Intel (Gaga+ Grammys), Under Armour , Constellation Brands, Waymo, Hilton, Chase, Coca- Cola, Converse, Google/YouTube, and Verizon, among others.
In addition, Greenlight created and owns the fine-living brand “Pairings: Food+Wine+Music” at www.pairings.com, as well as created and launched Dreaming Tree Wines for Dave Matthews and Constellation Wines.
In 2013, Greenlight created and launched the first official online country music channel, “Country Now,” as part of YouTube’s original channel initiative, as well as original programming/series for Spotify call “Music Happens Here.”. Greenlight also annually produces numerous branded concerts and events, as well as music videos with artists ranging from Tim McGraw to Skrillex.
Prior to co-founding GreenLight, Dominic led the Entertainment & Integrated Brand Marketing Group for TBA Global, a branded content and experiential marketing agency for Fortune 1000 companies including InBev, Pernod Ricard, Chase, Nestle, Nike and McDonald's, as well as led Universal Music Group/IGA's Strategic Marketing team working directly for Jimmy Iovine.
While at UMG, Dominic helped develop music-driven marketing strategies for major brands including Coca-Cola and Apple. He aided in the creation of tie-ins between artists and brands such as Sting/AOL and the innovative Black Eyed Peas/Apple iTunes campaign launch. Dominic also oversaw UMG's participation in the launch of Coca Cola Classic's successful integrated marketing program for its "Real" campaign.
Previously, he served as EVP of Mandalay Branded Entertainment, a division of Mandalay Entertainment Group, where he conceived and produced 65 episodes of the award-winning "Go For It" series on ABC Family.