Image of Lili Jiang

Lili Jiang
Group Creative Director
Cheil Worldwide Hong Kong

HONG KONG // ‘Which city do you prefer more? Shanghai or Hong Kong?’ To Lili, probably, this is the hardest question in the world. One is her beloved hometown, in which she spent the largest portion of her childhood and started her career in advertising. One is the place she lived for long time and where she created her own family. Without any one of them, she could never be the person who she is today.

She was born and grew up in Shanghai. After her 5 years career as a mandarin copywriter with DDB Shanghai, she moved to Hong Kong and worked with Leo Burnett for FMCG brand Rejoice and feminine brand Whisper and some local accounts such as Hang Seng Bank, Nin Jiom, Harmony House etc. In late 2015, she joined Cheil Hong Kong and was in charge of both multinational and local blue chip clients i.e. Samsung, Samsonite, American Tourister, California Almond, 1O1O, Airport Express Line, MTR and many more.

During her advertising career, her works has been recognized by a number of international and local award shows like Cannes Lions, One show, D&AD, LIA Awards, CLIO, Spikes Asia, New York Festivals, ADFEST, Kam Fan Award, Ad stars, LongXi Award...

Lili is also been chosen as jury member of several international and local advertising award shows, such as D&AD, The One Show, ADC awards, LIA Chinese, Spikes Aisa, Kam Fan Student’s Award and MTR advertising awards…

She’s always passionate about thinking of new creative solution for brands/clients. She truly believes a great team spirit is everything. Only togetherness can create greatness. And her guiding star comes from author Maya Angelou “You can't use up creativity. The more you use, the more you have.”

In her spare time, Lili likes to play with her Guinea pigs.