SEATTLE, USA // Danielle believes that a promise is the foundation of every good relationship—which includes the relationships brands have with their people. Danielle is a master at creating experiences that keep the promises brands make, through the power of emotional storytelling and data-enabled creativity.
After an award-winning start at Seattle-based Creature, Danielle joined ZAAZ in 2009. ZAAZ became POSSIBLE where she quickly rose through the ranks, ultimately serving as CCO North America, overseeing the Seattle, Los Angeles, New York and Costa Rica creative departments. After another WPP merger, Danielle took post as Executive Vice President and Executive Creative Director at the recently formed Wunderman Thompson Seattle, a merger of the Wunderman, Possible and Cole & Weber creative agencies. Today, Danielle is the Global Executive Creative Director of Uber where she leads a global team of creatives on a mission to reimagine the way the world moves for the better.
A self-proclaimed type-A creative, Danielle’s work spans multiple industries and includes heavy-hitting brands such as Microsoft, P&G, Audi, Bacardi, Coca-Cola, AT&T, and Tommy Hilfiger. Her Gold Effie-winning campaign on Twitter, We Counter Hate, used machine learning to help remove over 20 million instances of hate speech from the platform.
Most recently, Danielle led the team responsible for launching Tommy Hilfiger Adaptive, the world’s first-ever fashion line created with and for people living with disabilities. The campaign garnered three Cannes Lions and was the catalyst for creating the Inclusivity Experience practice at Wunderman Thompson. Danielle believes the future of creativity exists where ideas, data and technology come together, and her work is a glimpse at what's next for our industry.
She lives in Seattle with her husband Steve, and two kiddos, Benjamin and Nina Grace.