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STOCKHOLM, SWEDEN // Åsa Riton is one of Sweden's leading female commercial directors, represented exclusively at Ridley Scott Associates world wide.

She has stayed true to her ethic of merging art and film, having shot for electro pioneers The Knife and Trentemøller, Danish fashion icon Henrik Vibskov, as well as visionary creative David Lynch. Her strong visual concepts, combined with playful musicality set Åsa aside as a uniquely exciting director.

Coming from an artistic background, Åsa holds degrees from both Central Saint Martins and The Danish Film School. Her work has been shown at The London Institute of Contemporary Arts, Gothenburg International Film Festival, Copenhagen Fashion Week, Nike Showrooms, Avant Garde Diaries, Playstation Portable Gallery, Diesel New Art, Nordic Panorama to name a few. Åsa has also directed work for Ganni, Nike, Mercedes Benz, Philips, Gibson, Arla, Microsoft, Warner Music and Sony, to name a few.

Riton also collaborates with Danish electronic music pioneer Trentemøller and Swedish artist Andreas Emenius. For Trentemøller’s last tour they created a cross-disciplinary art project that resulted in music videos and art installations resulting in a total media experience touched on physical locations, online platforms, stage projections and video installations.

Riton has been a part of a number of jurys like Eurobest, Guldägget and the Swedish Grammy Awards to name a few. She’s representing the commercial directors in Sweden as a board member of the Directors Union and she’s a keen Ambassador of Free The Work.