NEW YORK, USA // A pioneer in strategy, planning and research, as well as a dynamic leader in the advertising world, Vita’s business acumen, passion and strategic thinking have helped transform many high-profile companies and brands. Her client roster has included such accounts as Walmart, Beiersdorf (NIVEA and Eucerin), American Express, Bank of America, Verizon, AT&T, the U.S. Census Bureau, United Healthcare and Avis, among others.
Throughout a career spanning 30-plus years, Vita has served as chief strategy officer at the local-unit and global levels, developing innovative techniques and tools resulting in effective strategies and high- ROI campaigns. She is dedicated to helping drive agency and client success and has led award-winning work recognized by the industry. In an increasingly borderless world, Vita also helps worldwide organizations disrupt their thought patterns by educating them on how to prevent harmful biases from seeping into their strategies and their creative — since all work is now globally exposed work.
Vita is currently chief strategy officer at FCB Global. She serves on the board of directors of the ANA Educational Foundation, and is a member of The Ad Council’s Campaign Review Committee. Her industry judging experience includes the Cannes Lions Awards, the Effie Awards, the Advertising Research Foundation David Ogilvy Awards, the ADCOLOR Awards and the IPG Inclusion Awards.
Among her many accolades, in 2020, Vita appeared on Adweek’s annual list of Women Trailblazers. In 2018, she received the Missouri Honor Medal for Distinguished Service in Journalism from the University of Missouri’s School of Journalism. In 2017, she was named one of the 4A’s 100 People Who Make Advertising Great. In 2016 and 2013, she was named to Black Enterprise’s “Top Women Executives in Marketing and Advertising.” Vita was previously cited in Black Enterprise’s 2011 Power Issue as one of its “Top Executives in Marketing and Advertising” and was recognized as an ADCOLOR Award Legend in 2010. In 2006, she was named to The Network Journal’s “25 Influential Black Women in Business.”
As one of only a handful of Black women rising to the ranks of the C-suite in the general market advertising world, Vita is staunchly committed to advancing diversity-and-inclusion efforts, as well as guiding and mentoring young women and men – particularly those of color.
Vita is a Howard University graduate (BBA, MBA). She is active in her church, and is currently serving on a task force to develop the church’s property into an outreach center for the underserved of her community. She is also a member of Alpha Kappa Alpha Sorority, Inc.