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NEW YORK, USA // Sveta has over 20 years of global expertise as a strategic leader across luxury, fashion, and beauty sectors. Born as a creative strategist, Sveta has been the lead architect for brands such as Sephora, Chanel, Tiffany & Co., Lufthansa, Estee Lauder, and LVMH.

Prior to her appointment as Global President of Wednesday, Sveta co-founded Other Projects, a luxury group to serve as an in-house strategic consultant across brands such as Cartier, Remy Cointreau, and Diageo. She also held roles at Ogilvy, 72andSunny, Anomaly and Profero (acquired by Mullen Lowe).

Doucet is one of the industry’s foremost authorities on helping brands assert their leadership in both digital and traditional channels. She has had trusted partnerships with multiple Fortune 500 companies across many categories, including consumer packaged goods, technology, financial services, travel and fashion.

She has also held posts at the New America Foundation, where she served as a public policy writer contributing to publications including Atlantic Monthly, The New Republic and The New York Times.