LOS ANGELES, USA // Kayla Green is Head of Strategy for Riot Games’ Global Marketing division. In her role she oversees the go to market strategy and player-led channel planning for Riot’s entire game portfolio, around the world. Over the last 15 years, Kayla has worked on some of the biggest and most beloved brands in the world including Apple, Toyota, Disney and Nike - always with a focus on the consumer at the center of every strategic decision. Obsessed with fan culture, Kayla is focused on pushing the boundaries of creating spaces and strategies that stoke fandom and enduring love for all things play.
When she’s not building most player-focused brand in the world, she can be found training for marathons or chasing after her two small children, Cameron and Charlotte. One of which she finds infinitely more challenging than the other.