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AMSTERDAM, NETHERLANDS // Trix van der Vleuten is the Global Senior Director at Philips Domestic Appliances. Trix is known for pushing the creative boundaries to drive business growth. Trix is a passionate disruptor, taking on the toughest challenges, using her head and heart to set bold direction and inspiring her teams to achieve great things. At Philips, Trix focus on infusing the brand with purpose, modernizing its design, product innovation, digital savvy thinking and inspiring the organization around creative brand development to deliver growth.

Prior to joining Philips, Trix worked for heritage brands at KFC, Kraft Heinz, Friesland Campina, PepsiCo, managing different brands. She is an advocate for Diversity and inclusion in business and advertising, closing the opportunity gaps.