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LOS ANGELES, USA // Alanna leads creative across marketing partnerships in the Netflix UCAN market. For the last 15 years Alanna has been dedicated to elevating storytelling across advertising. She began her career at Saatchi & Saatchi NY and then moved to The Advertising Council where she worked on cause related education focused campaigns. There she learned a story's power to shift attitudes and behaviors when you deeply understand your audience and develop stories that they see themselves in. After the Ad Council she built and ran the creative team at true[x], an ad tech start-up that was acquired by Fox Networks Group in 2014. Prior to Netflix, she worked at the award winning branded content studio All City, which developed brand campaigns across the entire Fox portfolio. Working at Netflix allows her to combine her passion for entertainment and popular culture and her love for expanding how people connect with brands.