Image of Renata  Florio

Renata Florio
Chief Creative Officer
Ogilvy Health

NEW YORK, USA // Renata is the Chief Creative Officer for Ogilvy Health overseeing creative for all offices in North America. She has 25 years’ experience in advertising, producing creative results that help sell products and build brands worldwide.

With a consumer background, Renata has developed interest and skills into Health and Wellness. Her most recent work in the space include The WWIW Campaign for the WHO and the Bill and Melinda Gates Foundation, a campaign that reminds the world of the importance of vaccines, especially during Covid times.

When in branding and advertising, Renata was part of a winning team that won an astounding 5 Lions, 17 Clios and 6 One Show Pencils for the Portraits Completed Series, an integrated, interactive and experiential campaign for the Kiwi Brand. The work was considered the most creative of 2018 by Adweek. Other industry recognitions include Creative Social Influencer of the Year by the Creative Pool, Cannes Lions Jury for Health and Wellness and Social Good, One Show Jury Member for Wellness and Ogilvy Worldwide Creative Council Member. With over 50 global creatives awards, including 20 Cannes Lions, , she’s particularly fond of two; the Cepacol Dental Floss Cannes Gold Lion, and the Effies Award won for The Partnership for Healthy Mouths, Healthy Lives. The latter was a pioneer multimedia public service campaign designed with more than 35 leading dental health organizations to teach the importance of oral health and simple ways to prevent oral disease in the US.

Renata was born in Brazil to an Italian father and a Brazilian mother. She started her career in São Paulo, working at the most creative networks in the region. With dual citizenship, she then moved to Europe to work in Italy and the UK. Later on, she went back to Brazil to lead global brands. After some time she relocated to New York, where she’s been calling it home for over a decade and where she acquired American citizenship.

With a degree in Language and Literature, Renata achieved her Masters in Advertising and was a teacher of Creative Writing before becoming a copywriter. With time she developed the passion and knowledge for design and art direction, and today functions on both sides of the creative process. Renata likes the speed of marketing and communication life but also loves to chill with her family. She’s married, has two adorable grown-up children and a very human Labrador.