Image of Glenn  Minerley

Glenn Minerley
SVP, Head of Music, Entertainment & Esports

NEW YORK, USA // Leading Momentum’s music and entertainment discipline, globally, Glenn is tasked with delivering effective experiences for brands to reach people through consumer passion points. Since joining the agency in 2005, he has been influential in developing multiple, successful client relationships including American Express, Verizon Wireless, SAP, Sprite, Sony Pictures Home Entertainment, Nike, Guinness, and beyond. Leveraging his extensive background in music and entertainment, Glenn often consults on opportunities around music strategy, talent procurement, ticketing, loyalty programs, data, and music and entertainment platform development for major brands around the globe.

With over 25 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients – focusing on disciplines including sponsorship, experiential, social media and digital content development. In addition to launching the global entertainment access program for American Express, Glenn has produced dozens of private concerts with superstar acts such as Drake, Elton John, Sting, Jimmy Buffet, the Eagles, Shawn Mendes, Camila Cabello, Skrillex, Fall Out Boy and countless more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. To deliver for Momentum clients, Glenn regularly leverages relationships with partners including Live Nation, AEG, CAA, WME, Paradigm, UTA, Netflix, Ticketmaster, Spotify and more.

As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships.