Image of Susan Perlbachs

Susan Perlbachs
Chief Creative Officer
Intouch Group

NEW YORK, USA // As a member of the Intouch Executive Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.​​​

With more than 20 years of experience in healthcare, marketing, and the digital space, Susan brings a fresh, relevant perspective to inspire teams to deliver highly-effective creative for both US and global brands, for healthcare professional and consumer audiences.

Her healthcare background includes global and US launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. She is proud of recent Intouch work including the award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare” for Rare Disease Day 2021, “The Last Plaque” for Psoriasis Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.

Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB.

She received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.