VIENNA, AUSTRIA // After more than 15 years in german and austrian agencies, where Susanne worked for brands such as Ford, Unicef and Mini, she moved into healthcare advertising.
Thinking about products that really help people makes her feel like she is doing something meaningful.
Susanne has three passions in advertising: one for clever strategies and ideas that hit the spot, one for language and one for ideas with a certain craziness that attract attention.
As a parent, she is also interested in fairness in agencies and would love to see more awareness of the discrimination that often happens, even unconsciously, against people based on gender, childcare or part-time work.
In addition to numerous national awards, she has also won international awards, such as New York Festivals or Cannes Lions.