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NEW YORK, USA // As PepsiCo’s Senior Vice President - Sports, Media & Entertainment in North America, Adam Harter oversees innovation, investments and partnerships that position PepsiCo’s portfolio of snack and beverage brands on the cutting edge of culture.

A 20-year veteran of PepsiCo, he has held a broad range of marketing roles across sports, innovation, and brand strategy. In collaboration with key PepsiCo business groups, Adam leads a team responsible for engagement and strategy across digital media, sports, music, gaming, celebrity talent and agency management. His team drives PepsiCo’s long-standing U.S. sports partnerships with premier leagues, including the NFL, NBA, and NHL, as well as more than 50 professional teams and 60 professional athletes. Adam also oversees the music and media strategy teams that manage Pepsi’s network partnerships and entertainment properties, including the brand's robust set of celebrity and music talent, as well as the iconic Pepsi Super Bowl Halftime Show.

Adam holds a bachelor’s degree from St. John Fisher College, a JD from The University at Buffalo Law School, and an MBA from the University at Buffalo School of Management. He has been named to the annual Billboard Power 100 and Sports Business Journal Power Players lists.