Image of Glenn Minerley

Glenn Minerley
SVP: Head of Talent Collective

NEW YORK, USA // Leading Momentum’s music, entertainment and gaming discipline, globally, Glenn is tasked with delivering effective experiences for brands to reach people through consumer passion points. Since joining the agency in 2005, he has been influential in developing multiple, successful client relationships including American Express, Verizon Wireless, Walmart, Coca Cola, Accor Hotels, Nike, Guinness, and beyond. Leveraging his extensive background in music and entertainment, Glenn often consults on opportunities around music strategy, talent procurement, ticketing, loyalty programs, data, and music & entertainment platform development for major brands around the globe.

With over 25 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients – focusing on disciplines including sponsorship, experiential, social media and digital content development. In addition to launching the global entertainment access program for American Express, Glenn has produced dozens of private concerts with superstar acts such as Drake, Elton John, Sting, Jimmy Buffet, the Eagles, Shawn Mendes, Camila Cabello, Imagine Dragons, Fall Out Boy and countless more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. To deliver for Momentum clients, Glenn regularly leverages relationships with partners including Live Nation, AEG, CAA, WME, Paradigm, UTA, Netflix, Ticketmaster, Spotify and more.

In gaming, Glenn is helping bridge the gap between the traditional entertainment world and the burgeoning eSports vertical. Glenn Minerley regularly works with gaming giants Twitch, Faze Clan, Stream Elements, Dignitas and more and is currently working with brands like Nabisco, Coca Cola, Verizon, McDonalds, and others to develop winning gaming strategies and help brands navigate the confusing eSports landscape.

As the head of Momentum’s Talent Collective, Glenn serves as a touchstone for the agency; leveraged across all entertainment related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships.