NEW YORK, USA // Diana Salameh is a brand strategist and partnerships expert at Serino Coyne, the leading advertising agency in the live entertainment space. In her role as Vice President, Brand Integration, Diana leads partnership marketing practices that include first-to-market, award-winning brand partnerships and experiential marketing activations. She also spearheads all media relations and communications for the award-winning agency. Diana joined Serino Coyne in 2011, and in her decade at the agency has worked with some of the top entertainment brands in the world, including Netflix, Disney Theatrical Group, and the acclaimed Broadway productions of “Beautiful – The Carole King Musical,” “What the Constitution Means to Me,” and “Aint’ Too Proud – The Life and Times of The Temptations.”
In addition to her role at the agency, Diana serves on various task forces at The Broadway League, Broadway’s trade association, and is a co-founder of The Broadway Women’s Alliance, a peer-to-peer community for women on the business side of Broadway. She serves as a mentor in the Tisch School of the Arts Women’s Mentorship Program, a collaboration between NYU and Serino Coyne, and Omnicom’s Omniwomen NY Mentorship Program. In 2022, Diana was named one of the Women to Watch on Broadway by the Broadway Women’s Fund.
A New Jersey native, Diana is a first-generation Arab-American and a fluent Arabic speaker. She is an avid reader and television watcher, and an advocate for women’s rights and body positivity. Find her on Instagram and Twitter: @_dianasalameh.