LOS ANGELES, USA // John “Ibby” Ibsen is SVP of Creative Advertising at Walt Disney Studios. In a career that spans more than two decades, Ibsen is known as one of the industry’s leading creative minds, responsible for pioneering culturally defining marketing campaigns, resulting in record-breaking box-office success. His work has been recognized with many Key Art, Golden Trailer, and Clio awards.
Ibsen began his tenure at Disney in 2011, overseeing marketing efforts for The Avengers, Marvel’s first release with the studio. Since then, he has been an integral part of every campaign, helping solidify Marvel’s place as one of the most globally recognized and influential franchises. Highlights include Iron Man 3, Guardians of Galaxy, Captain America Civil War, Black Panther, Avenger’s End Game and Thor Ragnarock. Adding diversity to his marketing slate, Ibsen also led campaigns for Lincoln, Bridge of Spies, Mary Poppins Returns andThe Kingsman. Most recently, he is credited for contributing to Marvel’s groundbreaking launch on Disney+, guiding marketing efforts for WandaVision, Falcon and the Winter Soldier, Loki, What If and Moonknight.
Ibsen started his career as a PA at Creative Domain. He built recognition in the industry as a young talent to watch and, after joining Intralink as an editor in 2006, established himself as a breakout star with his acclaimed trailer for The Dark Knight. From there, Ibby found his final home on the agency side at mOcean as an accomplished editor and creative director.
A Washington State native, Ibsen is a proud graduate of Washington State University. He lives in La Canada, CA with his wife and their three children, and is very active in his community as a sports coach and educator. Mentoring and nurturing talent has always been an exceptionally important aspect of his career, and to this day remains one of his most valued achievements.