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NEW YORK, USA // An Egyptian Creative Director living in Brooklyn, NY, Mina Mikhael currently leads the NBA group at Translation. From helping announce Kobe’s retirement to having Deadpool rag on David Beckham for the World Cup, using Danny Trejo to lift up caregivers or giving Kermit a platform to speak to a greener adidas future, or driving Michael (B.) Jordan down the Emmy-winning NBA Lane, Mina has spent a decade mashing pop culture into sports storytelling.

His body of work includes brand campaigns for NBA, adidas Originals, Fox Sports and the World Cup, EA Sports' Madden, Amazon Music and more, Mina also is an instructor at Miami Ad School, with previous stints around New York at Wieden + Kennedy, Johannes Lenoardo, and DDB New York, winning multiple awards in sports film and design.

He believes Kobe is the second GOAT, Underøath are kings, and Survivor is the best TV you're not watching.