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DALLAS, USA // After more than 20 years in the agency world working with clients such as AT&T, General Motors, Mattel, Pepsi Co, Taco Bell and FedEx, Travis made the move to the Texas Rangers as their Vice President of Marketing in September of 2018. Since then, he has utilized his agency experience to encourage a cross-functional and innovative mentality within the marketing organization. He and his team are the architects and the ambassadors of the Rangers’ brand. It is their challenge to build the Rangers’ brand and drive sales via traditional, digital and emerging media platforms. Knowing that not every platform is created equal, Travis believes in using a balance of marketing art and science to target and engage fans effectively and authentically. When he is not at the ballpark, Travis is embarking on new adventures with his wife (Caonha), 2 kids (Coco and Fitz) and their dog (Lola).