NEW YORK, USA // As Chief Marketing Officer for Caesars Digital, Sharon Otterman is responsible for creating Caesars Digital’s marketing strategy, building a marketing organization, and introducing the brand and sports betting to the U.S, to scale and rapidly grow Caesar Digital’s business.
Prior to Caesars Digital, Ms. Otterman was the Executive Vice President and Chief Marketing Officer of The Madison Square Garden Company. Ms. Otterman was responsible for planning and directing brand strategies that enabled growth across the Company’s sports, media and entertainment businesses. She worked closely with the executive management team to set the company’s brand vision and ensuring that the Company continued to deliver a world-class experience for consumers. Her areas of focus were marketing strategy, media planning, digital content, customer loyalty, consumer insights, business intelligence, and creative services.
Ms. Otterman has more than 25 years of experience in developing brands for some of today’s most well-known companies. She joined MSG in April 2015 after nearly six years at NBCUniversal, where she most recently served as Senior Vice President and Chief Marketing Officer for MSNBC and NBC News. Her responsibilities included overseeing the design and implementation of all marketing strategies and programs. In addition, she led the efforts for brand development, media planning and consumer insights.
Prior to joining MSNBC in 2009, Ms. Otterman spent six years at ESPN, where she last served as Vice President of Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, and Broadband. Before joining ESPN, Ms. Otterman was the first Vice President of Media at Modem Media, where she helped Fortune 500 clients create their first-ever digital strategies. For more than eight years, her innovative approach to developing marketing and advertising strategies helped Modem's clients attain first mover status.
Prior to joining Modem, Ms. Otterman was with Ogilvy & Mather. As one of the original members of Ogilvy's non-traditional Media department, she helped develop the first interactive marketing programs for IBM, led the AT&T Out of Home AOR and created sports marketing programs for American Express and Sears.
Ms. Otterman graduated cum laude from Ithaca College with a Bachelor of Science and graduated from the Executive MBA Program at New York University. She resides in New York City with her husband and twin daughters.