NEW YORK, USA // Resh Sidhu is a multi-award-winning Global Director of Arcadia Creative Studio at Snapchat, based in New York. For over two decades Resh has dedicated herself to not only perfecting her own craft but cultivating an inspiring, inclusive, and forward-looking atmosphere wherever she works. Resh leads the world class augmented reality business and manages a global team of AR pioneers.
Prior to Arcadia, Resh served as the Chief Creative Officer for Barbarian where she oversaw all creative vision and led global accounts across a variety of clients including Nike, Samsung, American Express and Fenty Beauty. Within a year of Resh’s leadership, the agency underwent a complete transformation resulting in its most awarded year in history.
Previously she served as Group Creative Director at AKQA across London and New York. She led her diverse team with thought and innovation to architect, design & deliver iconic experiences across a variety of global clients including Nike, L’Oréal, Volvo, Xbox and Nissan.
Prior to AKQA, she served at Oscar-winning visual effects studio Framestore where, as Creative Director she led a series of groundbreaking VR experiences, including Fantastic Beasts and Where to Find them VR experience for Warner Bros. Google and J.K. Rowling which received critical acclaim and industry recognition.
Resh has risen to take her place as a motivational and inspirational figure for a new generation of creatives. From appearances at TEDx and the 3% conference to articles in Adage, The Drum, and Fast Co; she inspires audiences and readers on the advantages of embracing both diverse talent and emerging technology.
Resh was awarded an Honorary Doctorate from the University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation, and advertising. Most recently, she was named as Campaigns 40/40 industry leader and one of Adweek’s Creative 100, which honors the most inspiring talents of 2021. A fitting accolade for a tireless individual who has been the vanguard of Augmented & Virtual Reality, Social-First creativity, and now human-first organizations.