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NEW YORK, USA // Manuel is Global Chief Creative Officer for VMLY&R Commerce accelerating the delivery of creative commerce at the intersection of physical, digital and social. Joining in 2019, he played an instrumental role in elevating the creative capability in North America and has been working alongside Global CEO Beth Ann Kaminkow to build and grow VMLY&R COMMERCE into the most awarded creative commerce company, globally.

A Colombia native, Manuel’s experience spans categories and markets having spent time at high-profile networks TBWA, DDB, and Ogilvy in MENA, Colombia, Panama and Puerto Rico. His work has received countless accolades including Cannes Lions, D&AD, One Show, Clio Awards, Effie, Dubai Lynx and Ojo de Iberoamérica, among others.  He has also been ranked #1 Creative Director in the MENA Region by the B&W Report (2017-2019) and within Communicate’s 40 under 40 Class of 2019.

Manuel’s vision to elevate the creative potential of commerce channels is accelerating growth for brand marketers worldwide as they navigate the digital transformation across retail and commerce channels, end to end.