HONG KONG, CHINA // Natalie Lam is Chief Creative Officer, Publicis Groupe Asia Pacific, Middle East and Africa, where she’s responsible for overseeing the creative output of more than 60 agency brands including Leo Burnett, Saatchi & Saatchi, Publicis, Razorfish, Sapient, and Digitas.
With her roots in design, a strong digital background and being a hopeless romantic for big ideas, Natalie advocates for strategic creative work that brings optimism, joy and beauty to the world, in truly media-agnostic ways.
Natalie was selected for AdWeek’s Creative 100 ranking in 2022 as an “agency leader defining a new era.” Under her leadership, Publicis Groupe APAC & MEA brought home two Grand Prix awards from Cannes Lions 2022 – a first for the region. Her work for global innovative brands such as Nike+, Spotify and Mercedes won top global awards including a Cannes Grand Prix, D&AD Black Pencil, and ADC Black Cube. She is a frequent jury president and judge at global and regional awards shows such as Cannes Lions, D&AD, The One Show, ADC, LIA, and Spikes.