---

LONDON, UK // Andrew Mclean is the Head of Strategy for EMEA at the brand creative agency Bulletproof. He has worked within advertising for over 13 years and as a strategist for the past 11; setting direction and identifying problems for some of the World’s largest brands (and some small ones too). In 2021 he was Campaign magazines 4th best Planner in the UK and co-author of Shift: A marketing rethink, a globally released piece of thought-leadership on the future of marketing. In 2020, he took part in the infinitely inspirational and beneficial exchange programme from Bloom. When he’s not working, he’s probably cycling, playing music, or just being a dad.