Image of Aarti Srinivasan

Aarti Srinivasan
Executive Creative Director
BBH India

MUMBAI, INDIA // Aarti Srinivasan has over 15 years of experience in advertising and embodies brand communication that is authentic, sensitive, challenges stereotypes and promotes inclusivity. Her work ‘Son #ShareTheLoad’ for Ariel at BBDO won a million hearts and acclaim both in India & internationally, including the Grand Prix at Spikes Asia 2019 in the Glass Award for Change. Besides creative work, she has also led successful AOR pitch wins, for which she was recognised as ‘The Growth Driver of the Year’ at Lowe’s People Excellence Awards 2020. At BBH, she leads the creative work for diverse brands like Mahindra Racing, CaratLane, Roposo and Marico. Aarti is deeply passionate about sharing stories with children through Read-Alouds of diverse and inclusive picture books. She an active volunteer with TCLP (The Community Library Project) that runs three free libraries and a digital library reaching over 5000 children in under-served communities in India.