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SÃO PAULO, BRAZIL // Joana Mendes is from the Brazilian Amazon Forest. She has been an advertising copywriter for 15 years and has worked at places such as FCB, R/GA, WT, Africa, and Avon Global. She worked with clients such as NIVEA, and Google, where she made the most successful campaign in the company's history in Brazil. She is the creator of the only image bank entirely made by black women in the world. Plus, she was Creative Director at Fbiz and ACD at R/GA and a judge and speaker at the Cannes Festival and was considered 100 Creative by AdWeek. She is the writer of the Manual de Penteados para Crianças Negras. In addition, she is the current president of the Creation Club of São Paulo.