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NEW YORK, USA // Dina’s passion pulses through every brand at Patients & Purpose where she oversees all creative and emerging digital ideation and execution. Dina’s non-stop energy and creativity have led to 20+ years of extraordinary purpose-driven work for consumers, patients, and caregivers. And work has made her a well-metaled woman, taking her to the Inspiration Stage at Cannes Lions.

Her deep commitment to health literacy for the past 20 years has catapulted brands creating deep understanding and driving action. “Without health literacy there is no inclusion. We have seen time and time again that health literacy is tied to understanding and action in every nook of healthcare.”

Dina’s tremendous depth of experience extends to almost every therapeutic area out there. Using omnichannel customer segmentation strategies to deliver audience-appropriate content or develop customer acclimation strategies, Dina continues to change the way healthcare companies communicate with people.