Image of Erica Ptohos

Erica Ptohos
SVP, Group Creative Director

NEW YORK, USA // As Group Creative Director at TBWA\WorldHealth, Erica develops unique integrated campaigns that push brand stories forward. With a background in art and design, she bridges her love of brilliant creative to communications that benefit both patients and doctors.

Erica has developed a wide range of campaigns in multiple therapeutic categories including CNS, infectious disease, immunization, women’s health, and oncology. Close partnerships with a clients at companies such as Merck, Pfizer, Alkermes, and Teva have helped drive creative successes.

Erica has brought multiple innovations to life that were pharma firsts, both for her clients as well as their companies. Her work has been recognized by PM 360, Rx Club, MM&M, and Clio Health.