Image of Erik Vervroegen

Erik Vervroegen
Executive Creative Director
Ogilvy Health

NEW YORK, USA // Erik Vervroegen began his career in his native Belgium and has since gone on to work on a diverse roster of clients around the globe, leading to multiple award-winning campaigns.

His strong belief in the importance of the idea helped define and set apart each brand and campaign from the rest, bolstering sales and as a result, making the brands timeless.

Erik is regarded as one of the most gifted creatives in the industry, awarded for his work on iconic brands such as Nissan, Adidas, Playstation, McDonalds, The New York Times, Excedrin, BMW, Wonderbra, Amnesty International, Tag Heuer, Land Rover and Ray-Ban.

His ads are still revered and referenced to this day.

He not only changes how the world views a brand, but how the brand views itself. He continuously pushes to create smart, simple work that elevates and inspires, while never forgetting its purpose.

It's not art, it's ads.

Under his leadership TBWA Paris became Cannes Agency of the Year four years in a row. Erik then joined the San Francisco based, Goodby, Silverstein & Partners. In 2011, Erik took up the challenge of Global Chief Creative Officer, Publicis Worldwide, which saw him overseeing creative in all the Publicis network agencies throughout Europe, Africa, Latin America, North America, Asia and Australia and lead creative on the global Ray-Ban business.

The Ray-Ban campaign quickly became the most awarded print campaign in 2011, and continued to be the most awarded campaign for the next five years in a row. Under Erik's leadership as Global CCO at Publicis, the agency moved from being ranked 17th to 7th at Cannes. The Ray-Ban campaign also won the Grand Clio in 2014, leading to Marcel (a Publicis agency) being named Agency of The Year at the Clios. Putting all the brands under his leadership onto the global stage.

Recently, Erik decided to join Ogilvy Health as ECD.