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LONDON, UK // I am a Creative Director at Ketchum London passionate about culture-first ideas with PR at its core.

Before moving to the UK, I lived and worked in several cities, including São Paulo, Rio de Janeiro, Curitiba, and Los Angeles.

I have worked on a wide range of projects for clients of all sizes and industries, from global brands to small local businesses, and collaborated with everyone from Producers to CMOs in a variety of agencies, from large holding networks to smaller, independent boutiques. Advertising and PR included.

My work has been recognized by the most prestigious creative awards and has been featured in publications like The Guardian and Wired Magazine.

I am also one of the co-founders of a social e-learning startup that provides free English lessons to people from underprivileged communities in Brazil through WhatsApp.

My career was as diverse as it was fun, from valet parking at posh restaurants in Hollywood to crafting ideas featured on live television in the US, but nothing brings me more pride than my three beautiful boys.