COLORADO SPRINGS, USA // Jess Park is the Senior Vice President, Chief of Brand and Fan Engagement at the U.S. Olympic & Paralympic Committee where she leads ongoing efforts to strengthen and steward the Team USA brand and U.S. Olympic and Paralympic fandom. Responsible for the storytelling and fan engagement efforts with athletes, fans, and other important partners across the U.S. Olympic and Paralympic movements, she drives innovation across brand, athlete and sport marketing, fan engagement, and content development.
Prior to the USOPC, Jess served as the Senior Vice President of Global Fan Marketing at the NBA where she developed integrated marketing campaigns that drove discovery, built deeper connections, and delivered fan-centric experiences. Drawn to organizations that are at the center of culture, Jess previously led Business Marketing at Spotify, Brand Marketing at VH1, and Strategic Marketing at Vevo. Jess brings a unique perspective on how brands and products can evolve with the consumer, creating and leveraging fandoms that matter.