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RALEIGH, USA // The best thing that ever happened to Lyle’s advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master’s at the VCU Brandcenter, Lyle left his Boston roots, moved out west,, and started his career at BSSP where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator, and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Clios, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is the executive creative director overseeing all the work from the Durham and New York offices, including Little Caesars, Puma, Popeyes and ESPN where he continues to do award-winning work. He’s got a deep and abiding love of telling stories and finding the untapped potential in every brand. After 19 years in the business, he could probably hack it as an account person now. No he couldn’t. That’s a lie.