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Surf Melendez
VP, Executive Creative Director
Tennessee Titans

NASHVILLE, USA // Advertising, entertainment, sports - all need to engage and muster some sort of emotive reaction from the viewer.

Surf is leading the way in content creation in the NFL. He grew up at Crispin Porter + Bogusky during the height of their success and has since been the Creative Director for adidas North America and the Miami Dolphins.

While at CP+B and V&S, Surf worked on Nike, Coke Zero, Volkswagen, Microsoft, Burger King, Best Buy, Miller Lite, Sprite, AMEX, Buell, Harley Davidson, Smartwool, Dove and AXE.

Currently, Surf is the VP, Executive Creative Director of the Tennessee Titans where he leads Content + Creative and has bridged the gap from coverage to storytelling. He focuses on the impact of branded content in the digital space for sports brands.

Surf has been a guest lecturer at the Miami Ad School and is frequently found presenting to creatives in sports and advertising.

"We have the incredible privilege to change culture and connect people."