TORONTO, CANADA // Christina is no stranger to the world of entertainment focused integrated marketing. For the past two decades she’s combined her deep-rooted passion for pop-culture with her strategic marketing prowess to grow international brands both regionally and globally. For the past fifteen of those years, she’s been at Microsoft bringing campaigns to life for Xbox across the ecosystem. She led the Canadian integrated Xbox marketing team through dozens of successful game, console, and subscription launches, and has most recently joined the Xbox Global Marketing team where she is focused on 1st party game launch and sustain motions. Prior to her time at Microsoft, Christina was part of the agency world where she brought integrated experiential opportunities to life for top brands such as Puma, BMW (Mini), Microsoft, Bell Mobility and many more.
Christina is also active in programs focused on supporting the next generation of marketers and gaming industry dynamos. She volunteers with Dell’s Girls Who Game program, DigiGirlz, The Global Give Back Circle, and various University Marketing Clubs.