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LOS ANGELES, USA // Started my career in the music industry at a small boutique music library called X-Ray Dog Music. This is where I built my knowledge for music pitching, creative searching throughout the catalog and writing briefs. Additionally, spearheaded needle drop music licensing sales across all verticals: Advertising, Theatrical Marketing trailers and TV. After a brief time X-Ray Dog Music was acquired by BMG. That is when my larger scope focus on media was hyper focused to theatrical marketing for films. During this time creative pitching was still in scope but also creating custom music with various composers and songwriters. After 5 years, I left BMG to launch a new boutique music house called ASX. During this time I led the sales team for building client outreach, sales strategy and hitting numbers monthly. Alongside leading sales initiatives I worked with production to expand the catalog and create custom original works. After 18 months I returned to BMG Production Music to lead the US sales team, achieve personal targets, grow the internal team, create sales strategy and advise sales across all medias for creative and licensing.