NEW YORK, USA // Sandy Block is Communications Strategist at New York’s Roundabout Theatre Company where he writes extensively across all departments, provides marketing consultation, and develops special projects. In addition, in recent seasons, he consulted for Little Island in Manhattan and Groundhog Day, The Musical, and served as associate producer and marketing director for Fiddler on the Roof in Yiddish at Stage 42 and the 2018 Broadway revival of Children of a Lesser God. From 2012–16, Sandy served as Producer & Vice President/Theater at Scott Sanders Productions, whose lead-producing projects included the development of such new musicals as Houdini, Tootsie, and Up Here, as well as the Broadway production of After Midnight and the revival of The Color Purple, for which he won a 2016 Tony Award. Prior to that, he served as Chief Creative Officer at the ad agency Serino Coyne; in his 25 years there, he developed campaigns for hundreds of Broadway shows, including Jersey Boys, The Producers, The Lion King, Aida, Les Misérables, The Addams Family, Hairspray,The Book of Mormon, and two productions each of How To Succeed, Into the Woods, and 42nd Street.
Before Serino Coyne, Sandy created marketing programs for Tinactin athlete's foot powder, Afrin nasal spray, and Melitta coffeemakers, all at Ketchum Public Relations. He holds a degree in journalism and theater from Lehigh University.